Creative Online Marketing, Link Building and Ecommerce

Five-six years ago, people hadn't still figured out the Google formula as clearly. Good ol' dark ages when SEO was a term not many even knew about. Times when you could rank high with just a few links from random sites via link exchanges. Times that have changed for the better now.

Now,  link exchanges are almost a thing of the past. They still work and are beneficial to get direct traffic but getting links from links pages with tons of other links are not really that helpful anymore. From highly relevant pages, OK, may be..

 But why am I telling you stuff you already know? Let's get to the point. I know you want to know what works today. Here you go. This is it.

 Offer based link building is when you make offers to bloggers and small businesses in exchange for a link to your site. If the offer is directly money or some form of direct compensation such as a gift certificate or services, then these are nothing but paid links. Nothing different than getting links from a site like text-link-ads.com. But contacting sites directly and getting links is often much more cost-effective and relevant. You can get links from sites that don't already have tons of outgoing links, which increases the value of the link you get. As the debate on whether paid links are ethical or not continues, here's more gray area to make life harder for the SEO companies to decide where they stand.

But the real gray area is when you don't really offer direct compensation but offer something like a sample product in exchange for a review of your product. Offer a free ebook and ask bloggers to write a review about your blog or product. Now is that a paid link. Even Google will be hardpressed to call that a paid link. These are precisely the links that Simplosys tries to build. We focus on getting creative with our link building strategies and get the BEST, most authoritative links from the best sites out there, hand-picked to guarantee a high response rate. Pick the best sites and offer them the best products or services that are related to the product or service that you are selling. That's the best way to build links according to us. Takes longer, but it's the right thing to do and the future of link building in our opinion.